I agree with Nick's post that in order for a customer to be satisfied with the product or service it has to be based on what the customer wants and needs. Also, their expectations for that product or service has to be met. They have to know that they are spending money on something that is beneficial to them and long-lasting. Otherwise, what is the point of spending money on something that has no value to them? For example, if the customers satisfaction are not met then they would most likely not want to buy the product. I know for me, customer value also has a huge effect with customer satisfaction. I would go to different stores to compare and contrast that same product that I want to buy. This is a sufficient way to hear different reviews and different opinions. It also helps opt out your choices in price if it takes an effect in your final decision.
If you were to buy the same product for a lower price why wouldn't you?
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