There are six categories of new products: new-to-the-world products (discontinuous innovations), new product lines, additions to existing product lines, improvements or revisions of existing products, repositioned products, and lower-priced products.
An example of a new product is that Pepsi was introduced a new skinny can at the New York Fashion Week. An article that I found interesting on this product is "Diet Pepsi's New Skinny Can: A Brand Heavyweight?" Jonathan Asher, senior vice president at Perception Research Services International stated: "This package is different in a way that so suits the product proposition. It's a sleek, thin, slender, stylish can. That imagery is so fitting for a diet soft drink." I feel like this new product of Pepsi is targeted more towards women because the package makes them look at the product more differently and closely and will somehow convince them to buy the product. I believe they are getting more women customers based on the new packaging of this product especially since they introduced it at a New York Fashion Week. By them introducing it right there and then, they are trying to catch the target market's eye and attention.
"Diet Pepsi's New Skinny Can: A Brand Heavyweight?" article can be found at http://www.prsresearch.com/prs-insights/article/diet-pepsis-new-skinny-can-a-brand-heavyweight/
http://i2.cdn.turner.com/money/2011/02/08/news/companies/pepsi_skinny_can/pepsi_skinny.03.jpg Which category of new product do you think is the most popular, why? Do you think by looking at the new product of Diet Pepsi with its new packaging it would target you to buy the product?
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