Response to Kaley DeBoer

I think that each market segmentation has its own benefits when establishing a target market and it also depends on the product. I believe that each market segmentation has to be included into the factor when they are trying to target the market because of their different advantages and disadvantages. For example, the different brand names such as Abercrombie and Hollister tend to be very popular in today's society. But, in most cases most people can not afford to spend $60-$90 on a pair of Abercrombie or Hollister jeans. Or in another case scenario, Abercrombie and Hollister are targeted more towards teenagers and people who are in their 20s as opposed to children or older people. In these cases, they are experiencing with demographic segmentation because they are marketing by the age and income. It would be very beneficial to consider all of the segmentations when determining to target a market. That way each segmentation can have their own advantage and not be excluded when they are trying to target a certain market.

For example, I am one of the people who shop at Abercrombie and Hollister based on their different products that they have to offer. Most of my clothes that you find in my closet will most likely be from Abercrombie or Hollister. But in this sense, if the product is expensive or out of my budget then I would not purchase it. For example, $90 for a pair of jeans is just crucial and ridiculous. I can find somewhere else to buy a pair of jeans for much cheaper. It also depends on how much you are willing to spend on a certain product.

Have you ever found yourself to buy something that affected one market segmentation over the other? Which one was more beneficial to you that made you purchase the item?