I think that it is more beneficial for a company to have a range of different target markets because the company has to decide to aim its marketing efforts to a variety of people in order to make money. If the target market is only aimed at just one specific target market then they are bond to lose money and business. When targeting the market, companies have to consider geographic, demographic, and social cultural factors. For them to consider these factors they are most likely to get a large variety of people interested in their products.
As people grow older their tastes and preferences will change. Entertainment is an industry that frequently uses the age demographic to help determine a target market. For example, a television show may be given a particular time slot because market research shows that people ages of 13 to 18 watch television during that time and that is the target market the show is going for. For example, when I was younger I remember that they would show cartoon shows about 7-9 in the morning because that was when toddlers would be getting ready to go to school and they would be allowed to watch television around that time.
Can you think of a time when geographic, demographic, or social cultural factors have been involved that targeted you to buy a certain product? Were you satisfied with the product that you bought?
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