Response to Kaley DeBoer

I think that it is more beneficial for a company to have a range of different target markets because the company has to decide to aim its marketing efforts to a variety of people in order to make money. If the target market is only aimed at just one specific target market then they are bond to lose money and business. When targeting the market, companies have to consider geographic, demographic, and social cultural factors. For them to consider these factors they are most likely to get a large variety of people interested in their products.

As people grow older their tastes and preferences will change. Entertainment is an industry that frequently uses the age demographic to help determine a target market. For example, a television show may be given a particular time slot because market research shows that people ages of 13 to 18 watch television during that time and that is the target market the show is going for. For example, when I was younger I remember that they would show cartoon shows about 7-9 in the morning because that was when toddlers would be getting ready to go to school and they would be allowed to watch television around that time.

Can you think of a time when geographic, demographic, or social cultural factors have been involved that targeted you to buy a certain product? Were you satisfied with the product that you bought?

Component Lifestyles

As discussed in chapter four of our textbook, component lifestyles is the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single, traditional lifestyle (pg. 47). Each lifestyle is different and each one is associated with different goods and services that represents a target audience.

For example, Special K products are targeted more towards women. They would see "Losing up to 6lbs in 2 weeks just got easier!" on the Special K cereal box and that would instantly catch their eyes. They would want to give this product a try since the advertisement of the product is persuasive. This product is targeted more towards women because they want to get fit and slim so they trust that this product will satisfy their needs. Special K products are linking weight loss to health food and nutrition.

For me, Special K products have targeted me because their advertisement sounds convincing that I wanted to give it a try. I mean, what do I have to lose? In the sense of what I have learned, Special K products are healthy and nutrition. But, I have not quite followed through to see if losing 6 pounds in 2 weeks was possible. There have been some stories released that it is pretty accurate. I can state that I was customer satisfied with this product and I would occasionally purchase the different products that they have to offer.

Can you think of a time where you purchased something that targeted your lifestyles? Were you satisfied with the product?