Response to Kaley DeBoer

I think that it would be beneficial for a company to have a twitter account or a Facebook page because these social media networks are very popular in today's society and most people have them. This is an effective way to get the word out when companies and businesses are trying to advertise and promote their products to different people around the world. For example, The Monadnock Center for Violence Prevention (MCVP), the company that I intern for has a twitter account and a Facebook page. This is very effective for them because this helps them advertise the different events that they are having. An example of this is that MCVP posted on their page stating that "There are still a few seats left for Trisha Meili's talk tomorrow at 3pm at Crotched Mountain Foundation! Email info@crotchedmountain.org today for more details and to reserve your seat!" While interning there I got added to their page as administrative. That way I am able to update any social media posts that needs to be posted. As an intern, I was told to mostly post information of their 35th anniversary key sponsor. I believe that MCVP's Facebook page is very effective due to the fact that they have 480 likes on their page and everyone is talking about it.

I believe that the social media marketing is beneficial because in today's society everyone is using it more frequently. As far as I am concerned, everyone that I know uses social media daily; even multiple times a day. I know that most people gather and find different information through social media. I remember this one time when someone asked how they found out about an event that was going on that was happening around campus. They replied with "I found out through Facebook." I believe that Facebook is the most common used social media because everyone has it and it is easy to use. In our generation, most people find out other information through Facebook. I believe that social media marketing is beneficial based on how many people use it and how well it can help advertise information and company's products. There are more and more websites forming that can help with social media and it is very effective.

For more information on MCVP's Facebook page please visit: https://www.facebook.com/MonadnockCenterForViolencePrevention

Do you think that social media marketing is beneficial towards older people, why? Can you think of a time that you have personally used social media as a way to market, was it effective and beneficial?

Social Media Campaign

In chapter 22, it focuses on social media. Social media is an exciting new field, and its potential for expanding a brand's impact is enormous. It is always important to start with a strategy. Some important evaluative areas include situation analysis, objectives, and evaluation. It is also important to understand the various types of media involved.

There are three different categories of media. These include owned media, earned media, and paid media. Owned media are online content that an organization creates and controls. Owned media include blogs, Web sites, Facebook pages, and even other social media presences. The purpose of this is to develop deeper relationships with the customers. Earned media is a PR term connoting free media such as mainstream media coverage. It is known that media can be earned through word of mouth or even online buzz about something the brand is doing. Earned media include viral videos, retweets, comments on blogs, and other forms of customer feedback resulting from a social media presence. Paid media are content paid for by the company to be placed online. Paid media are similar to marketing efforts that utilize traditional media. These include newspaper, magazine, and television advertisements. Paid media include display advertising, paid search words, and other types of direct online advertising.

In my opinion, I believe that owned media is the most beneficial and effective because the majority of the content is based on being online. I feel like this media is the most effective because everyone in today's society uses social media everyday and it is getting more and more popular. I believe that social media is the way how news travel fast and that is how everyone hears about things. The purpose of it is to also develop a deeper relationship with their customers. I consider this to be beneficial because you can tell a lot about someone based on their blog. I have discovered that in today's world there has been numerous amounts of people who have their own blogs and they write about their thoughts and feelings. I honestly believe that social media is the number one way to promote and advertise the quickest due to the amount of people using it; it is the way to get people interested and informed.

What type of media do you think is the most beneficial and effective? Do you think that one has a stronger strength than the other?