Social Media Campaign

In chapter 22, it focuses on social media. Social media is an exciting new field, and its potential for expanding a brand's impact is enormous. It is always important to start with a strategy. Some important evaluative areas include situation analysis, objectives, and evaluation. It is also important to understand the various types of media involved.

There are three different categories of media. These include owned media, earned media, and paid media. Owned media are online content that an organization creates and controls. Owned media include blogs, Web sites, Facebook pages, and even other social media presences. The purpose of this is to develop deeper relationships with the customers. Earned media is a PR term connoting free media such as mainstream media coverage. It is known that media can be earned through word of mouth or even online buzz about something the brand is doing. Earned media include viral videos, retweets, comments on blogs, and other forms of customer feedback resulting from a social media presence. Paid media are content paid for by the company to be placed online. Paid media are similar to marketing efforts that utilize traditional media. These include newspaper, magazine, and television advertisements. Paid media include display advertising, paid search words, and other types of direct online advertising.

In my opinion, I believe that owned media is the most beneficial and effective because the majority of the content is based on being online. I feel like this media is the most effective because everyone in today's society uses social media everyday and it is getting more and more popular. I believe that social media is the way how news travel fast and that is how everyone hears about things. The purpose of it is to also develop a deeper relationship with their customers. I consider this to be beneficial because you can tell a lot about someone based on their blog. I have discovered that in today's world there has been numerous amounts of people who have their own blogs and they write about their thoughts and feelings. I honestly believe that social media is the number one way to promote and advertise the quickest due to the amount of people using it; it is the way to get people interested and informed.

What type of media do you think is the most beneficial and effective? Do you think that one has a stronger strength than the other?