Wednesday, February 20, 2013

Response to Nick Vita

Yes, I  think that the NFL should stop advertising on the uniforms because as Nick has said, it is really sad that they are just advertising these uniforms because they need to find a way to make more money. Granted this is a great idea to advertise because customers are willing to buy these jerseys because these professional sport teams are popular and these sports teams are targeted more towards men. I feel as if these sport teams should try harder to make something work then advertising jerseys to help pay for their incomes.

 Do you think that this is a fair way to earn their incomes? What other options should they take into consideration instead of advertising their uniforms?

Exporting

As discussed in chapter 5 of our textbook, exporting is selling domestically produced products to buyers in other countries (pg. 75). The company is able to sell directly to foreign importers or buyers. Exporting is determined to be the least complicated and least risky alternative. The United States is the world's largest exporter.

For example, there are three types of intermediary. The most common one is the export merchant (buyer for export) which is treated like a domestic customer by the domestic manufacturer. The second type of intermediary is the export broker who plays the traditional broker's role by bringing buyer and seller together. The third type of intermediary is export agents because they are foreign sales agents/distributors who live in the foreign country and perform the same functions as domestic manufacturers' agents that help with international financing and also shipping.

In my opinion, I feel like the buyer for export is the most important because they assume all the risks and sells to other countries based on its own. They are taking such a huge risk on this but they know that in the end it is worth it because different countries admire their products because they want to purchase it.

Which intermediary do you think is the least important? Which do you think is the most important as to getting more customers?