Question: Do you think music gets marketing to consumers the same way products do?
Yes, I do believe that music gets marketing to consumers the same way products do because there are different types of music out there that target different people. I also believe that the different types of music someone listens to describes their personality and what type of person they are. Different types of music can target a wide variety of people based on their age, race, and even gender. For example, Justin Bieber targets most teenage girls as opposed to males. People who listen to country music are considered to be hillbillies or Southern people but that is just stereotyping.
I am the type of person that listens to any type of genre music but, I am not a fan of heavy metal or country. There is something about their music that does not satisfy me and I just can't stand listening to it. Part of me feels like that is just my personality and it just says what type of person I am. The type of music that I listen to also depends on my mood that day and that second. For example, I would listen to upbeat music if I am excited about something or when I am at the gym because it motivates me more to listen to that type of music. I am also that type of person who would also put some songs on replay. For example, Taylor Swift is the person who I go to to make me feel better, somehow whenever I feel down I would listen to her songs and everything will be alright and she makes me in a better mood.
Do you have a artist/band that you listen to whenever you are feeling down and they are able to fix it?
Thursday, February 28, 2013
Monday, February 25, 2013
New Products
As discussed in chapter 11 of our textbook, new products are important to sustain growth, increase revenues and profits, and replace obsolete items. New products has a variety of meanings that ranges, but in reality the term has several "correct" definitions. New product is a product that can be new to the world, to the market, to the producer or seller, or some combination of those (pg. 179).
There are six categories of new products: new-to-the-world products (discontinuous innovations), new product lines, additions to existing product lines, improvements or revisions of existing products, repositioned products, and lower-priced products.
An example of a new product is that Pepsi was introduced a new skinny can at the New York Fashion Week. An article that I found interesting on this product is "Diet Pepsi's New Skinny Can: A Brand Heavyweight?" Jonathan Asher, senior vice president at Perception Research Services International stated: "This package is different in a way that so suits the product proposition. It's a sleek, thin, slender, stylish can. That imagery is so fitting for a diet soft drink." I feel like this new product of Pepsi is targeted more towards women because the package makes them look at the product more differently and closely and will somehow convince them to buy the product. I believe they are getting more women customers based on the new packaging of this product especially since they introduced it at a New York Fashion Week. By them introducing it right there and then, they are trying to catch the target market's eye and attention.
"Diet Pepsi's New Skinny Can: A Brand Heavyweight?" article can be found at http://www.prsresearch.com/prs-insights/article/diet-pepsis-new-skinny-can-a-brand-heavyweight/
http://i2.cdn.turner.com/money/2011/02/08/news/companies/pepsi_skinny_can/pepsi_skinny.03.jpg
Which category of new product do you think is the most popular, why? Do you think by looking at the new product of Diet Pepsi with its new packaging it would target you to buy the product?
There are six categories of new products: new-to-the-world products (discontinuous innovations), new product lines, additions to existing product lines, improvements or revisions of existing products, repositioned products, and lower-priced products.
An example of a new product is that Pepsi was introduced a new skinny can at the New York Fashion Week. An article that I found interesting on this product is "Diet Pepsi's New Skinny Can: A Brand Heavyweight?" Jonathan Asher, senior vice president at Perception Research Services International stated: "This package is different in a way that so suits the product proposition. It's a sleek, thin, slender, stylish can. That imagery is so fitting for a diet soft drink." I feel like this new product of Pepsi is targeted more towards women because the package makes them look at the product more differently and closely and will somehow convince them to buy the product. I believe they are getting more women customers based on the new packaging of this product especially since they introduced it at a New York Fashion Week. By them introducing it right there and then, they are trying to catch the target market's eye and attention.
"Diet Pepsi's New Skinny Can: A Brand Heavyweight?" article can be found at http://www.prsresearch.com/prs-insights/article/diet-pepsis-new-skinny-can-a-brand-heavyweight/
http://i2.cdn.turner.com/money/2011/02/08/news/companies/pepsi_skinny_can/pepsi_skinny.03.jpg Which category of new product do you think is the most popular, why? Do you think by looking at the new product of Diet Pepsi with its new packaging it would target you to buy the product?
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