Do you think this ad is a clever way to sell more of a product they have already promoted in the past?
Yes, I think that this ad is a clever way to sell more of a product that they have already promoted in the past because if the company is trying to tell what people think that is why they are putting an ad out that is geared towards women's hair preferences for men then they are able to sell the product more. For example, I believe that this could work because most men would want to see what women prefer because they are trying their best to target them because they want to show off towards women and they want to do that in the best way possible.
I know for most women they do not think that a lot of hair on the chest is attractive. As Jade has stated, from an article about how back in the 60's and 70's men who had chest
hair were attractive whereas now it is with men who
have polished torsos and well defined six packs and pecs. I believe that this is true because women nowadays are attracted towards men who are muscular and in shape with six packs whereas if they are not.
What is your own preference of men? Do you think that chest hair is more attractive in the past as oppose to the present?
Saturday, March 30, 2013
Tuesday, March 26, 2013
Alternative Channel Arrangements
A producer uses several different or alternative channels, which include multiple channels, nontraditional channels, and strategic channel alliances. Each of these channels can be used to its own advantage.
Multiple channels is when a producer selects two or more channels to distribute the same product to target markets. This channel can be used to its advantage because more people are shopping online, therefore the number of retailers that are using multiple distribution channels are increasing. For example, Victoria's Secret sells their products in stores, online, and even through catalogs. This is very beneficial to their company because they are selling their products in different ways. Therefore, they have the ability to get more customers to buy their products because they are technically selling in three different areas.
Nontraditional channel arrangements help differentiate a firm's product from the competition. These include the Internet, mail-order channels, or even infomercials. An example of this is Redbox because you can find them in different stores such as Walmart, Walgreens, and they are even installing them in local gas stations too. Customers can also reserve their movies online in order to see which movies are available at the time being. Redbox has become very popular over the years and people don't go to different stores to rent their movies anymore because Redbox has come to the point where they are only charged $1.00 a night and it is much cheaper then renting a movie.
Strategic channel alliance is a cooperative agreement between business firms to use the other's already established distribution channel. For example, there was a signed contract between Verizon Wireless and the National Football League in allowing Verizon to broadcast live Sunday afternoon football games to their fans. This is becoming more successful in the business because sometimes working together can be very beneficial.
In my opinion, I believe that all three of these channels are beneficial in their own ways. But, I feel as if multiple channels is the one that I would choose because I am a typical girl who likes to shop. With the producer selecting two or more channels to distribute the same product to target their marketers I think that this is their most strong point because they are thinking of what is best for their company and how they can target their customers more and more. Making their products available in store, online, and even through catalogs is superb because everyone has their own preference and they have the ability to choose how to purchase their product.
Which alternative channel arrangement would you prefer and why? Do you think that one is more effective over the other? How so?
Multiple channels is when a producer selects two or more channels to distribute the same product to target markets. This channel can be used to its advantage because more people are shopping online, therefore the number of retailers that are using multiple distribution channels are increasing. For example, Victoria's Secret sells their products in stores, online, and even through catalogs. This is very beneficial to their company because they are selling their products in different ways. Therefore, they have the ability to get more customers to buy their products because they are technically selling in three different areas.
Nontraditional channel arrangements help differentiate a firm's product from the competition. These include the Internet, mail-order channels, or even infomercials. An example of this is Redbox because you can find them in different stores such as Walmart, Walgreens, and they are even installing them in local gas stations too. Customers can also reserve their movies online in order to see which movies are available at the time being. Redbox has become very popular over the years and people don't go to different stores to rent their movies anymore because Redbox has come to the point where they are only charged $1.00 a night and it is much cheaper then renting a movie.
Strategic channel alliance is a cooperative agreement between business firms to use the other's already established distribution channel. For example, there was a signed contract between Verizon Wireless and the National Football League in allowing Verizon to broadcast live Sunday afternoon football games to their fans. This is becoming more successful in the business because sometimes working together can be very beneficial.
In my opinion, I believe that all three of these channels are beneficial in their own ways. But, I feel as if multiple channels is the one that I would choose because I am a typical girl who likes to shop. With the producer selecting two or more channels to distribute the same product to target their marketers I think that this is their most strong point because they are thinking of what is best for their company and how they can target their customers more and more. Making their products available in store, online, and even through catalogs is superb because everyone has their own preference and they have the ability to choose how to purchase their product.
Which alternative channel arrangement would you prefer and why? Do you think that one is more effective over the other? How so?
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