People communicate with one another for many reasons. Promotion seeks to modify behavior and thoughts in some way. Promotion can perform one or more of three tasks: inform the target audience, persuade the target audience, or remind the target audience. Sometimes a marketer will try to accomplish two or more of these tasks at the same time.
Informative promotion seeks to convert an existing need into a want or to stimulate interest in a new product. This happens more during the early stages of the product life cycle. Informative messages are important for promoting complex and technical products such as automobiles, computers, and investment services. An example of this is when Apple came out with the iPhone and the whole touch screen process was new to the Smartphone category.
Persuasive promotion is designed to stimulate a purchase or an action. Persuasion normally becomes the main promotion goal when the product enters the growth stage of its life cycle. Persuasion can also be an important goal for very competitive mature product categories such as many household items and soft drinks.
Reminder promotion is used to keep the product and brand name in the public's mind. This type of promotion generally happens during the maturity stage of the life cycle.
In my opinion, I believe that persuasive promotion is the most important and effective because it is able to make customers want to buy the product. This promotion helps because this product enters the growth stage because you will be able to get customers to buy the product if you are persuasive. For example, in most cases that I have seen are based on the infomercials because they would normally state the fact that "If you call now, you can get two more of our products for free." This generally will help their target marketers to not even think twice about purchasing the product.
Which promotion do you think is the most effective? Why? Do you think one is more beneficial than the other one?
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